Selena Gomez launches new platform, focused on mental health

Written by Megan Marbles | CNN

Talking about mental health is good for you, according to pop star, actress, and producer Selena Gomez, and she’s determined to be a catalyst for positive change.

The “Ice Cream” singer has announced the launch of her latest project, Wondermind, a mental health platform focused on connecting people to educational resources and ending stigma around mental illness.

She has teamed up with her mother, Mandy Teffi, and The Newsette founder and CEO Daniela Pearson to create a media company, set to launch in February 2022.

Gomez hasn’t been shy when it comes to discussing her mental health in public. She previously wrote for CNN about how she is a “big advocate for detoxing via social media” and therapy.

She announced on Miley Cyrus’ “Bright Minded” Instagram show in April that she has bipolar disorder.

“I went to one of the best mental hospitals in America, McLean Hospital, and discussed that after years of going through many different things, I realized I had bipolar disorder,” Gomez said. “So when I got more information, it really helped me. It doesn’t scare me once I know it.”

Her mother revealed that she was misdiagnosed for more than 20 years with bipolar disorder that later turned out to be attention deficit hyperactivity disorder, or ADHD, with trauma, according to the welcome video on Wondermind’s website.

Pearson opened up in the video as well, saying that she’s dealt with OCD since she was a child.

All three said they struggled to find a safe space online where they could engage with mental health content on a daily basis. Enter Wondermind.

Daily commitment to mental health

The platform’s strategy is centered around mental fitness, providing daily exercises that people can do to strengthen their mental health.

They will launch physical products as part of that plan, starting with a physical magazine that will feature creative claims, according to Wondermind spokesperson Meredith Seidman.

“Your brain really is like a muscle, working on it every day requires content and tools, and we are so happy to bring that to all of you,” Pearson said in the video.

The site also hinted at launching a podcast that would be a platform for others to share their mental health challenges. Seidman said that Tiffy will host the podcast and will be interviewing psychiatrists, athletes and notable celebrities.

“I’m really excited about Wondermind because I want there to be a place where people come together and understand that they’re not alone,” Gomez said in the video.

A plethora of mental health advocates will share their experiences on the website, starting with Minaa B., a licensed therapist in New York City, and John Kim, a licensed therapist and host of the “The Angry Therapist” podcast.

Long-term support for education

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