Brownie batter, Butterfinger and cinnamon roll shakes. Fruit Roll-Up, gummy bear and Jolly Rancher teas.
While “healthy” probably wasn’t the first word that came to mind when reading those, that’s what these beverages were designed to be, according to Katy Murphy, owner of 4one4 Nutrition.
The Milwaukee native is planning to open a new downtown Milwaukee cafe, at 823 E. Kilbourn Ave., featuring shakes and teas in mid-March.
“We are providing the community and everyone inside of it with a healthy, fast-food alternative,” she said.
The shakes, which are from Herbalife Nutrition, are meal replacements, Murphy explained. They typically contain 25 grams of protein and no more than 18 carbs and 9 grams of sugar, she said. She aims to keep them between 200 and 250 calories.
The shakes — which are blended with water, powder and ice — have a thick, creamy consistency and toppings, she said.
Options include Snickers, banana nut bread, German chocolate cake and turtle cheesecake.
To create the menu, Murphy and her two daughters played around with recipes and conducted taste tests until they achieved the flavors they were going for.
For teas, there are basic options, such as raspberry and cinnamon. More “outside-the-box” ones, called lifted teas, include vitamin B12. Murphy’s personal favorite is the pink la la, which she said tastes like a pink Starburst.
The teas, which have zero sugar, are intended to provide energy and a metabolism boost, Murphy said. A liquid form of aloe is also mixed into the teas to help with digestive health and absorption.
Health is dear to Murphy’s heart.
When she was 18, her mom died after a three-year battle with cancer. After taking care of her mom during her final year, she was inspired to go into health care.
She spent 12 years as an emergency department technician.
“I saw what poor health can do to you,” the Brown Deer High School graduate said. “No one comes to the ER because they’re having the best day of their life.”
Being in hospitals made her reflect on her own life and whether she was living it in the healthiest way, she said. This led her to fall in love with fitness, including weightlifting, walks and the gym, as well as proper nutrition.
She saw how living this way made her feel, she said, so she wanted to help others feel the same — by opening a nutrition-focused cafe.
“I took care of myself and realized that that made me feel so good that I wanted to pay it forward and show others,” she said.
A ‘dream’ to open in Milwaukee
Opening her own business in her hometown is a “dream,” Murphy said.
“I’m proud to be from Milwaukee, and I’m proud of what our city represents and what it is and who it’s made me into,” she said.
Murphy described the cafe’s space, which seats about 18, as peaceful and welcoming with neutral colors, rustic furniture and décor, and plants. There’s also a selfie wall with greenery and a neon sign that says the business’ name.
She wants her business to be a place where people can go for meetings, homework, studying or chatting.
“Whatever you’re coming in for, I just wanted you to truly feel happiness and joy,” she said.
A 24-ounce shake costs $5. Teas cost $5 for a 16-ounce basic option; $8 for a 24-ounce lifted one; and $11 for a 32-ounce mega-lifted one.
And just like at any other fast-food joint, the beverage-only cafe will offer its own combos.
A level 1 combo ($10) includes a 16-ounce basic tea and a shake; a level 2 combo ($13) comes with a 24-ounce lifted tea and a shake; and a level 3 combo ($16) features a 32-ounce mega-lifted tea and a shake.
There will also be monthly shake and tea specials. Vegan-friendly offerings are in the works.
When the cafe opens for business, its hours will be 8 am to 2 pm and 4 to 7 pm Monday through Thursday; 8 am to 2 pm Friday; 9 am to 2 pm Saturday; and 10 am to 2 pm Sunday. When summer arrives, hours will be extended.
For more information or updates on 4one4 Nutrition, visit facebook.com/4one4Nutrition or instagram.com/4one4nutrition.
Contact Hannah Kirby at email@example.com. Follow her on Twitter at @HannahHopeKirby.