Mike Tyson joins the list of celebrities launching a cannabis line

In this photo posted, Mike Tyson attends the Hublot x WBC “Night of Champions” party at the Encore Hotel on May 3, 2019 in Las Vegas, Nevada.

Omar Vega | HUBLOT via Getty Images

Mike Tyson told CNBC that cannabis makes him “a different person” and that he’s launching the Tyson 2.0 cannabis line to help others looking for emotional and physical relief.

“It’s really all about the love of the drug,” said co-founder and head of the brand, Tyson 2.0. “I spent a lot of time cultivating and figuring out the right strain.”

The former world heavyweight boxing champion added, “It has become very complicated, but it is the best time of my life.”

Tyson 2.0 was launched Friday in Colorado through a partnership with Columbia Care, a US-based multinational that currently operates 99 dispensaries in 16 states, according to its website.

“Given Mike Tyson’s passion for cannabis, and the insight he brings to the brand through his own positive results, we knew we needed to bring this product line, which has broad appeal, to commercialization as quickly as possible,” said Jesse Channon, Chief Growth Officer at Columbia Care, in a statement: “We are delighted to be able to ramp up our partnership when we did.” “It’s also just as fitting to be launching in Colorado, one of our largest markets, and we look forward to leveraging our expertise and expanding our reach to make it pay off across the country.”

Tyson 2.0 will begin selling one-ounce flower bags that feature a variety of strains—including the popular “Maui Wowie”—with varying potency for $89.95. The average price of an ounce of cannabis in the United States in November is $82, according to data from Cannabis Benchmarks. Tyson 2.0 has plans to sell pre-rolls and 3.5-gram flower jars in the coming months.

“He doesn’t just put his name on a product,” Tyson 2.0 CEO Adam Wilkes told CNBC. “We won’t bring a product to market unless Mike agrees.” Wilkes added that Tyson is involved in the research and development process. “Mike actually picks the breeds he prefers, ‘Sur Diesel’ and ‘Toad’ being his favorite breeds,” he said.

“The best I’ve had is ‘Sour Diesel,'” Tyson said with a smile, as he explained his goal of creating a new and deeper relationship with his fans through cannabis.

The boxing legend joins a long list of celebrities who use their fame to promote cannabis or CBD lines.

The family of music legend and cannabis advocate Bob Marley launched the “Marley Natural” cannabis line in 2016. Rapper and mogul Jay-Z created the “Monogram” cannabis line in 2020. Actor and comedian Seth Rogen, known for his stoner comedies, started his company Hemp “Houseplant” in 2019. Martha Stewart launched her namesake CBD brand in 2020 and markets a line of wellness products for people and pets.

Tyson, 55, said he uses his cannabis line for wellness, too, noting, “I’ve been using it for life.”

“If I don’t use it for a week or three days, something as such, then I’m a completely different person. I’m not a likable person,” he said.

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