Lush Cosmetics to deactivate multiple social media accounts, to raise awareness for mental health

Shoppers wait to enter Lush’s Christmas-themed cosmetics store on Black Friday over the weekend during the second wave of the coronavirus pandemic on November 28, 2020 in Berlin, Germany. (Photo by Sean Gallup/Getty Images)

(KTVX) — Popular UK-based cosmetics brand Lush announced Monday that it will deactivate some of its social media accounts in a bid to address the mental health challenges consumers face daily.

The company is taking a stand and will deactivate Instagram, Facebook, TikTok and Snapchat accounts starting November 26, in all 48 countries in which it operates. The accounts will remain disabled until the platforms take action to provide a “more secure environment” for users. ”

In a press release, the company explained that the dangerous effects of social media have hardly been acknowledged, and compared the situation to how issues surrounding climate change have been ignored for decades.

“Lach, who is known for being leaders rather than followers, has decided to address these critical issues now and begin changing her own practices rather than waiting until others notice that there is really a real problem,” the company said.

This isn’t the first time the cosmetics brand has taken off social media. The company previously attempted to exit social media back in 2019, through its UK channels. Lash blamed FOMO (fear of missing out) and forcing the brand to use social media as the reason for its failure in the previous attempt.

Lush’s decision to stay away from Facebook, Instagram, Snapchat and TikTok was reinforced by the latest information from whistleblowers who leaked data showing that Facebook rakes in profits over people’s well-being as well as fosters division.

Just last month, results found that Instagram promoted addiction and low self-esteem among teens.

Lash hopes the social media platforms will provide “strong best practice guidance and hope that international regulations will be passed into law.”

“I have spent my whole life avoiding putting harmful ingredients in my products. There is now compelling evidence that we are at risk when using social media,” said Mark Constantine, OBE, Co-founder, CEO and Product Inventor at Lush. “I am not willing to put my customers at risk.” That’s damage, so it’s time to get her out of this mix.”

The brand says it is investing in new ways to communicate and building better communication channels elsewhere. Lush will remain active on Twitter and YouTube.

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