Ireland Baldwin Stuns in BCBG ‘Librarian’ Lingerie Photos: Instagram – SheKnows

Ireland Baldwin is warming up the holidays with her new lingerie campaign with BCBG Max Azria in partnership with Cosabella. The 15-piece collection was dropped on Wednesday and the model looks stunning, flaunting bodysuits, bras, and panties.

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In a photo shared to BCBG Max Azria’s Instagram account, Baldwin wore a form-fitting black mesh bodysuit that gave fans a glimpse of her tattoos on her hips, ribs and arms. (See photo here.) The company summed it up perfectly, “Exciting to say…Underwear can do nothing wrong.” The 26-year-old model also posted a photo from the set, with the classic “school librarian” look (obviously, after school hours). She wore sports glasses, a bra, and blush snakeskin panties while relaxing on the sofa. (See the picture here.)

She looks confident and comfortable in lingerie — which is exactly why she was chosen for the campaign, according to Diane Bakhour, vice president of BCBG. “[Ireland Baldwin] Very outspoken about body positivity,” Bakhoor said WWD. “After suffering from an eating disorder, she learned to embrace her body and encourage other women to do the same.” The company wants to “make women feel beautiful and confident in their bodies” as well as “a bit sexy”.

And with supermodel Polina Porizkova reminding us to wear underwear for ourselves, not others, Baldwin’s campaign hits the target with the same idea. The fashion industry is finally catching up with the message that women want to empower themselves — and a well-designed outfit (and yes, that includes lingerie) can make us feel good about ourselves. Pictures of Baldwin’s underwear prove that someone is finally listening to you.

Before you go, click here to see the child celebrities who are all grown up.

Kaia Gerber and Presley Gerber

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