Internet service plans will soon be required to have ‘nutrition’ labels

Calories. Serving sizes. Total sugars. Thanks to a law passed in 1990, you can glance at a box of macaroni and get all the info you need to make an informed decision for your family’s nutrition.

Soon, you’ll be able to do the same with broadband internet service.

Last month, four members of the Federal Communications Commission unanimously agreed to move ahead with a proposal for broadband internet “nutrition” labels. Rather than make you dig around for the details, the idea goes, internet service providers will be required to offer clear, straightforward explanations of their plans and services before you sign anything for transparency.

If any of this sounds familiar, it’s because regulators have been trying to make these labels happen for years. (At one point, the Obama-era FCC pushed the idea as a voluntary measure, which current Chair Jessica Rosenworcel admits “never got that far.”) Now, because of the concept’s inclusion in the Biden administration’s massive infrastructure bill, the FCC has to have final rules for the labels in place by November.

But what will those labels actually do for us? Here’s what you need to know about them, and what they might mean for your internet bill.

1 What will they tell me?

Lots. The FCC’s plan is to adopt an earlier design for these labels that include prices for specific plans, data speeds, introductory rates, one-time costs like activation, early termination fees and more.

Some of the details are fairly obvious, but some of them are important and don’t always get talked about enough. Consider these examples:

– Monthly data allowance: Some internet service providers have plans with built-in limits on how much data you can consume in a single month. Comcast’s Xfinity, for example, enforces a 1.2 terabyte cap on most home Internet plans outside the Northeast. That came as a surprise to me when I moved to San Francisco.

If your internet plan has this kind of limit, the label will also spell out the overage fees you may need to pay.

– Rental costs: You may not frequently think about the box – or boxes – that bring you the internet, but they might be costing you. Many internet service providers charge customers monthly to rent their modems, routers, or both, but buying your own hardware (and maybe even selling it later) is often a better value.

If there are other things you’d like these labels to highlight, or if you have an experience related to picking out broadband plans you want to share, you should think about filing a public comment for the agency to consider.

2 Where will these labels live?

For now, the FCC wants these labels to appear at “points of sale,” both online and in physical locations. And if the agency gets its way, these labels might actually look like the ones on the sides of cereal boxes. (At least, that’s what the examples they’ve shown off so far look like.)

As always, though, the devil is in the details.

In its notice of proposed rulemaking, the agency wonders aloud whether it should require Internet service providers, or ISPs, to supply hard copies of these labels. What about on websites? Should ISPs have to display the labels prominently, or can they hide them behind a link you’ll need to click on? How much disclosure is too much, or not enough?

Those are the kinds of details that will need to be ironed out over the next few months, and the FCC is open to hearing what you think.

3 Will these help me save money on my internet service?


On one hand, transparency is a big deal. Seeing more clearly what your internet plan does (and doesn’t) offer could make it easier for you to trim features and add-ons you don’t really need. That’s a plus. And if nothing else, it should give you a better understanding of why your bill costs as much as it does each month. That might inspire you to save money by, say, dropping to a less expensive plan with the same company.

In theory, these labels should also make it easier to directly compare plans from one Internet service provider to another, which could help keep you from overpaying every month. The reason I say “in theory” is because many Americans – myself included – don’t really have a say in what internet service they use.

Instead, they make do with the limited (and sometimes uncontested) options available to them in their market. The executive order President Biden signed in July to promote “competition in the American economy” noted that 200 million people in the United States “live in an area with only one or two reliable high-speed Internet providers.” Meanwhile, some reports suggest that close to half that number have access to just one ISP. Informational labels can only do so much when there’s one game in town.

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