Crypto.com strikes multi-year deal with LA’s Angel City Football Club

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Crypto.com has entered into an exclusive four-year sponsorship deal as a founding partner of Angel City Football Club (ACFC), a Los Angeles-based women’s soccer team.

The move marks the first direct sponsorship of a professional women’s sports team through a major cryptocurrency platform.

The Singapore-based exchange said in a statement that the sponsorship deal will do so Increased access and awareness of cryptocurrency, blockchain technologies, and Web3 among Los Angeles football fans, ACFC players, and across the broader ACFC Foundation.

According to the “Sports Business Journal”, citing sources: That deal was in the “low seven digits of the year”.

The new team is expected to move onto the pitch in 2022.

Crypto.com joins its star-studded list of founders, including Academy Award-winning actress Natalie Portman; Tennis star Serena Williams. Actresses Jennifer Garner and Eva Longoria; YouTuber Casey Neistat plus 15 former members of the US national football team.

“From day one, Angel City has been committed to being a leader in women’s football by encouraging innovation that drives the game forward,” said Alexis Ohanian, Seven Seven Six founder and founding investor at ACFC.

“This thinking has driven our decision-making – from our community outreach efforts to our partnerships, right down to the employees we’ve hired – we continue to deliver on that promise every day.”

Ohanian, who co-founded Reddit, said the partnership is a “turning point” for women’s sports and signifies “increasing recognition of the power and influence they wield.”

Follow the agreement Announcing 20-year agreement with AEG to rename Staples Center in Los Angeles to Crypto.com Arena. A source familiar with the matter told The Block in November that the deal cost the exchange $700 million, making it one of the largest sponsorship deals in sports history.

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