Crypto​.com partners with Los Angeles’ Angel City Football Club

Cryptocurrency exchange Crypto.com has signed another deal to expand its brand recognition in the US with professional women’s sports team Angel City Football Club.

In an announcement on Tuesday, Crypto.com said it has partnered with the Los Angeles soccer team in an effort to increase awareness and access to cryptocurrency, blockchain, and Web 3.0 among Angelenos, soccer fans, and athletes themselves. The exchange said it plans to continue researching “unique and impactful ways” to invest in Los Angeles, with the partnership aimed at encouraging “financial education, independence and financial empowerment” for women.

“Given the speed at which Web 3.0 and cryptocurrency are changing our world, we want to ensure that women are brought on this journey as investors and innovators,” said Julie Orman, Angel City Football Club co-founder and president. We are excited to work with [Crypto.com] To educate our community and our players about cryptocurrency and allow players to use the power of NFT to connect with their fans and forge a deeper relationship with them.”

The partnership is the latest expansion of the Los Angeles crypto exchange. Crypto.com announced in November that it had acquired the naming rights to the city’s multi-purpose Staples Center for 20 years in a $700 million deal. The venue — whose name is expected to be officially changed on Saturday — was home to both the Los Angeles Clippers and Los Angeles Lakers, as well as the NHL’s Los Angeles Kings and Los Angeles Sparks.

Related: Angelenos Retreat in New Crypto.com Arena: ‘It Will Always Be the Center of Staples’

As it grew, Crypto.com partnered with prominent individuals and companies to promote cryptocurrency and blockchain. In July, the company signed a $175 million sponsorship agreement with the Ultimate Fighting Championship. Actor Matt Damon has also appeared in advertisements released around the world starting in October.