Bella Hadid admits she was hesitant to partner with Victoria’s Secret again

Bella Hadid recently opened up about why she’s back at Victoria’s Secret during an interview Marie Claire.

On Thursday, the fashion giant announced that the 25-year-old supermodel will be the latest addition to VS Collective. The initiative also includes Priyanka Chopra Jonas, Hailey Bieber, Naomi Osaka and others, and aims to represent the brand’s new mission to prioritize diversity and inclusion.

Hadid, who was once an Angel with the company, admitted that she had her reservations about the partnership, and it took her more than a year to consider meeting the brand, admitting, “Even having this conversation was too complicated for me because of the way I’ve felt in the past.”

“It’s been a few years since I’ve done anything with Victoria’s Secret. What drew me back was they came to me and really proved to me that behind the scenes, Victoria’s Secret changed drastically…there was kind of, I guess, felt for a lot of us women who used to work. With Victoria’s Secret.And now, six of the seven [VS] She explained that all board members are female.

Victoria’s Secret faced backlash in 2020 after allegations of sexual harassment and bullying, made by Hadid among them, against Ed Razek, the company’s former brand official. After several meetings and presentations that briefed her on the new direction of the brand, Hadid was on board. She called VS Collective a “girls club” and noted that she’s always looking for ways to “make her feel more empowered in this business.”

“I don’t think wearing underwear in general is comfortable for anyone – I want to make that clear. It’s not something that comes easy on anyone,” Hadid said. “What lingerie for the world was just like, this uncomfortable and hard-to-find way to be sexy for your man. What we want to do is really show up, and hopefully, offer another collection that we design, [and] Let it be cool, comfortable, fun and exciting.”

And as far as skeptics go, Hadid notes that she would never have partnered with the company if she didn’t really believe she was being honest about going in a new direction.

“I know firsthand how Victoria’s Secret used to make me feel,” she explained, “and now, as I go every day, there’s just an energy being switched over.” “I would never work for a company that not only made me feel some kind of way, but made the world feel some kind of way, until I knew for a fact that real change was going to be made.”

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