Allergic to milk proteins? Time to opt for potato milk!

Potato milk is set to become one of the biggest food trends in 2022 . says a report this month by British retail giant Waitrose

Oats, almonds, soybeans, coconut, rice, and hemp are some of the non-dairy vegan alternatives that are becoming popular as alternatives to milk. Potato milk, which has joined the vegan shopping cart, is the newest entrant in the vegan market.

A report released this month by British retail giant Waitrose suggests that potato milk is set to become one of the biggest food trends in 2022. Swedish brand Dug has already entered the vegan potato milk business to corner consumers with allergies to milk proteins. Potato milk is currently available in Sweden, China, and the United Kingdom.

Definitely a sustainable option, potatoes are easy to grow, nutritious if consumed well and also considered a comfort food. Nutritionists also find it calorie-friendly and healthy. Besides egg yolks, rice, and bananas, potatoes and sweet potatoes make up an important part of a balanced diet, suggests author and nutritionist Kavita Devgan in her book The Don’t Diet Plan. In her list of 10 favorite weight-loss foods, she says that potatoes are rich in carbohydrates, but they are three times as saturated as a slice of white bread, and rich in resistant starch, which helps burn fat.

“Potatoes are healthy unless they are loaded with fats like butter, sour cream, melted cheese and bacon bits. A lot of the bad reputation they get is actually due to the companions they are served with or the way they are cooked, which makes them high in calories. Potatoes are a good source of fibre.” But make sure your skin is intact, without the jacket the fiber content is reduced.

While sustainable eating and eco-friendly diets are gaining momentum in 2020, non-dairy milk like oats has already conquered the world as a popular alternative. This year, Nestlé introduced a vegan dairy brand to compete with Danone’s Alpro and Oatly in the growing market for dairy alternatives. Nestlé has introduced a pea-based milk alternative called Wunda, which is available in France, the Netherlands and Portugal along with other European countries with other dairy-free products such as yogurt.

There is a ready-to-drink oat milk latte from US-based La Colombe, icy brown oat milk from Starbucks, and espresso and oat products from Swedish food company Otley, whose founder Ricard Oste originally developed a dairy alternative in 1994 as a researcher at Sweden’s Lund University.

India is the largest consumer of animal milk in the world. But the plant-based milk industry is still in its infancy. The reason it is quickly gaining popularity is that it addresses three pressing challenges – climate change, personal health, and animal welfare. “The dairy and non-dairy industries are expected to grow and coexist as they cater to different consumer needs. However, studies show that switching to plant-based products is the most impactful way to reduce your carbon footprint. These products are fortified with essential nutrients, are low in calories and help improve gut health. Because the majority of our population is lactose intolerant, non-dairy alternatives are increasingly becoming a necessity for many as they are prescribed by their doctors, dietitians and health professionals,” says Kunal Mutha, founder of Singapore-based Only Earth, a factory- Its basis are the drinks that launched coconut, oat and almond milk in India this year. Cow’s milk uses the most land and water and produces the most greenhouse gas emissions.

According to a 2020 report by Good Food Institute India and & Ipsos, India remains the largest producer and consumer of animal-derived dairy products. But plant-based dairy is gaining acceptance and is estimated at $21 million versus the $140 billion animal-derived dairy industry. Plant-based dairy products in India are expected to grow at a compound annual growth rate of 20.7% to reach $63.9 million by 2024.

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